Diing Magot

Zia Jepkemei Bett during a fashion shoot KENYA - Zia Jepkemei Bett  is an ambitious young woman  who started her clothing line  through the help of social media. Zia collections Kenya was created when two sisters used their creativity to reach out to a younger audience. Zia collections was established  in 2013, when Zia and her sister discovered that they can purchase and ship in clothes from Australia  and then  put them up for sell in Nairobi. “I realized that clothes in Australia are affordable, so I saw this as an opportunity to sell clothes here in Kenya”. She said. Zia  used social media to get the attention of young people on Facebook and Instagram.She posted pictures of the clothes online and the feedback was positive. The clothes which are up-to-the-minute are for young women , 18 -35. Zia’s aim was to attract the youth with unique and affordable clothes. The online business was challenging in the beginning because some ...