Diing Magot

    Ahmed Sasso at Souk, village market. KENYA - Ahmed Sasso is the owner of Souk,  a business that sells dry fruits as an alternative to candy at the village market, Nairobi, for Kenyans who enjoy imported dry fruits, nuts, and chocolates from different countries. This is the first time that Ahmed who is influenced by his Lebanese background, is trying out this venture in Kenya. The business has a high demand in Lebanon but in Kenya, the concept is still foreign. Souk has been open for only two months but customers keep coming back for their products. On a Friday afternoon, I met Sasso at Souk.During the interview, I was interrupted by customers who were inquiring about his products. I took the opportunity to look around the shop which had a  unique design and logo by Nour Samman an International graphic designer.The products were strategically placed from the entrance to the cashier area.There is also a black wall that has writing that informs customers about health benefit