Chocolate , wine and cheese becomes popular in the Kenyan market

NAIROBI - Chocolate, wine, and cheese enthusiasts were in for a treat during the weekend as Exhibitors showcased their finest samples to the public from all over the globe at Westgate Shopping mall 22nd-25th March.

Exhibitors who displayed their products at tables informed their potential customers about their products. The wine and chocolate festival offered a variety and different taste for customers who were curious about the exhibition.

When you arrive at the shopping mall you are welcomed by exhibitors who have strategically placed their tables as they patiently wait for someone to approach them.I could tell that Kenya has a market for wine by the number of people who did a wine tasting at the tables.I made eye contact with a lady who had bottles of wine on her table. As I approached her, she was smiling.I had a feeling that I will learn something new. The lady told me that she has attended wine classes in South Africa and has 5 years of experience in sales and marketing. She showed me the different ways of indulging in wine from how to differentiate the smell to the tasting part of it.

She said," first, pour the wine into a glass to catch a glimpse of its color which determines the age of the wine". According to her as the red wine matures it changes from light red to dark red, on the other hand, white wine is yellow when it is younger and turns golden when older.
The next step requires you to swirl the wine to allow oxygen to make the flavor better. As you continue to swirl it you, Use your sense of smell to know which type of grapes were used.Grapes come in different flavors.Take a sip and make sure it lands at the back of your tongue and then continue sipping through.

In Kenya, there is a growing population of young people who consume wine.It is consumed mostly in urban areas due to the rising number of bars, restaurants, and hotels that have been established. Foreign companies have also targeted the middle class in Kenya who are always ready to try out new trends.Marketing and advertising of the product have made people to consume wine more.
Wine is also popular due to companies that are producing it such as Lelshwa wines, Yatta Winery and Tetra Pack in Kenya. However, foreign wine brands are still trusted.Being in the market for a longer period has made them trusted brands.

Other products that were showcased included chocolate and cheese from different countries.There were also artists who were selling paintings and doing sketches for shoppers who wanted to take their sketches home.

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